MK

Integrated Brand Manager, Whirlpool Cooking
Whirlpool Corporation, Brand | Benton Harbor, MI
June 2024 - present

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• Leads strategy, development, and activation of integrated brand campaigns, driving brand preference and high conversion. Managing campaign timelines and budget for highest efficiency.

• Builds content strategies tailored to specific audience segmentations and consumer insights to create compelling and consistent experiences throughout the consumer journey, from initial consideration to purchase.

• Representative for the brand team within process improvement initiatives, collaborating with cross functional partners to optimize product launch and creative workstreams.

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Senior Creative + Content Designer
Whirlpool Corporation, D2C | Benton Harbor, MI
June 2020 - present

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• Managed the Whirlpool D2C content team, overseeing the production and performance of still and video assets on brand owned channels.

• Established and maintained an agile asset production process and team, creating fast and versatile video shopper-focused digital content. 

• Built content strategies rooted in data and SEO best practices designed to increase traffic and conversion on the KitchenAid, Whirlpool, and Maytag websites. 

• Established and executed an optimization process leveraging performance insights to inform UX and content updates.

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Senior Global Art Director + Designer
Whirlpool Corporation, KitchenAid | Benton Harbor, MI
January 2013 - June 2020

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• Developed and managed the KitchenAid global recipe program. Coordinated with the global teams to develop authentic recipes with supporting photo and video assets.

• Directed global photography and video. Provided art direction for product, lifestyle and recipe assets. Coordinated projects internally and with agency partners.

• Designed global packaging, POP materials, and digital graphics, closely following brand guidelines and standards.

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Graphic Designer + Project Coordinator
Gate 39 Media | Chicago, IL
August 2010 - January 2013

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• Designed websites, digital marketing campaigns, corporate identity packages and social media graphics for established and start-up companies.

• Coordinated the relationship between the client and the development team to ensure all stages of the project stayed organized and were completed as scheduled.

• Supported the development and maintenance of client websites by populating and formatting pages within Wordpress and Sitefinity content management systems.