Product Content
Lead product launches end to end, creating a full set of content to support digital and in-store activations. Leveraging consumer insights and SEO to inform messaging, content focus, and creative decisions throughout the lifecycle of the launch.
CGI Assets
Lead the creation of CGI images for new product launches, working with a CGI creative team for asset development and digital team to ensure all required assets for brand and retailer websites were fulfilled.
Photography & Infographics
Worked with internal and external creative agencies to create set photography and feature photography to support product launches. Leveraging these images to create infographics for digital executions on brand and retailer websites.
Video Content
Worked with internal and external creative agencies to develop upper and lower funnel video content for campaigns and product launches. Including product overview videos and top product feature videos.
In-Store POP
Created the in-store POP strategy for new launches, highlighting key product features to guide consumers in the active evaluation stage of their shopping journey.
Worked closely with the retail activation team to ensure POP aligned with flooring opportunities and store requirements.